Planet Fitness Franchise Owners List: Inside the Ownership Data

DataLane maps roughly 327 Planet Fitness operators running about 2,252 clubs across the U.S.—an average of 6.9 clubs per operator. Nearly all are franchised, owner-operated businesses, not corporate gyms, which is exactly the buyer you can reach with a direct mobile number.

The center of gravity is the multi-unit operator. The 30 operators running 10 or more clubs control about 78% of U.S. clubs—and it's concentrated at the top: the 10 largest operators hold about 54% of clubs, the top 25 about 76%, and the top 50 about 84%. The single largest operator runs roughly 196 clubs.

Below the multi-unit tier sits a deep base of smaller owners: 79% of Planet Fitness operators—about 257—run just one or two clubs, with another 40 running three to nine. That split is a filter: target the large portfolios for enterprise deals, or the single-gym owners for volume—and DataLane tags every record with its club count.

Planet Fitness operators tend to run Planet Fitness and little else: just 1 of the 327 operators in DataLane's dataset also holds another franchise brand. When you reach a Planet Fitness operator, Planet Fitness is effectively their whole business.