[ DataLane TAM ]
Know your TAM.
See what accounts you're missing
DataLane's TAM product gives you an up-to-date view of every local operating business in your market — with locations, ownership, and signals that platforms built on LinkedIn can't find.
[ Straight from real sales calls ]
We answer the key TAM questions so your team stops flying blind
"How big is our TAM — is it 15,000 accounts or 120,000?"
"How many new businesses open in our market each year?
"How many of our CRM accounts are actually closed
or duplicates?"
"How many ICP accounts are we missing entirely?"
"How many of these are franchise vs corporate-owned?"
"How many of these accounts are using a competitor?"
"How many ICP accounts are in this city or territory?"
"How many have more than X locations?"
[ Why your current tools can't fix it ]
Every other provider misses accounts because they rely on LinkedIn
Local business owners don't use LinkedIn — relying on it creates a
structural blind spot in your data foundations.
structural blind spot in your data foundations.
A LinkedIn-built provider
- Cover F500s and enterprise accounts, but extremely thin on SMB and local accounts
- No concept for locations or entity resolution, leading to dupes that pollute the CRM
- Rarely refreshed to account for local SMB churn, leading to outdated data
DataLane TAM
- Near-complete coverage of the local economy — with a specialty in surfacing local SMBs
- Entity resolution stitches hundreds of local sources into one clean picture
- Refreshed for openings, closures, and ownership on a weekly basis
[ Attributes & signals ]
TAM comes with the signals you need for segmentation
Firmographics & hierarchy
Number of locations
Operating states
Business type & sub-type
Franchise brand
PE holding company
Restaurant group
Location & status
Full address
City / state / ZIP
Lat-long
Open / closed
Hours
First-review date
Tech stack
POS
Booking software
FSM vendor
CSR vendor
Delivery
Reservations / online ordering
Signals & scoring
Review count
Review rating
Scaled-business score
Solopreneur flag
Price tier
Careers page (hiring)
Need something vertical-specific — number of providers, fleet size, or an employee-count or revenue proxy? We build and test custom attributes per vertical, reach out to our team to discuss.
TAM is the full account universe. Pair it with Contacts (the people on it) and Franchise (the multi-location ownership map). They all run on Foundations — which comes included with every product. Foundations handles controlled CRM pushes, field mapping, list building, and all the messy operational tasks that occur in local GTM.
[ Proof ]
What we typically find in our diagnostics:
~15%
of a typical CRM is duplicate or closed accounts
20–30%
more ICP-matched accounts we consistently surface
"Who are your top accounts? Do you have them scored? Who are in those accounts? Who is the right fit? What is the contact information? Why is your product a good fit for that person? Having great third-party data and mapping your market is an incredible starting point. Teams need to spend way more time on this than ever before."
Stop guessing the size of your market
Set up a diagnostic with our team — pick a market or segment and we'll help you determine what accounts you're missing, which ones are dupes, and how to close the gap.
