Guides

Canonical guides for selling to local

DataLane is a team of engineers, data scientists, and operators working to make local business data accurate, connected, and usable at scale.
The Canonical Guide to Selling to Restaurants
1.1
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Why Traditional B2B Sales Doesn't Work for Restaurants

1.2
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The Economics of Selling to Local

1.3
/

Compensation Benchmarks for Restaurant GTM Roles

1.4
/

Signals for Restaurant GTM

1.5
/

Restaurant Tech Stack as a Qualification Signal

1.6
/

Territory design needs to factor data quality and market structure

1.7
/

The Missing Data Layer

1.8
/

How Restaurant Data Decay Breaks Your GTM Data

1.9
/

The GTM Stack for selling to restaurants

1.10
/

Restaurant GTM Benchmarks

1.11
/

The One-Page Diagnostic

Appendix: Key Terms and Frameworks

The Canonical Guide to Selling to Restaurants
coming soon
1.1
/

Why Traditional B2B Sales Doesn't Work for Restaurants

1.2
/

The Economics of Selling to Local

1.3
/

Compensation Benchmarks for Restaurant GTM Roles

1.4
/

Signals for Restaurant GTM

1.5
/

Restaurant Tech Stack as a Qualification Signal

1.6
/

Territory design needs to factor data quality and market structure

1.7
/

The Missing Data Layer

1.8
/

How Restaurant Data Decay Breaks Your GTM Data

1.9
/

The GTM Stack for selling to restaurants

1.10
/

Restaurant GTM Benchmarks

1.11
/

The One-Page Diagnostic

Appendix: Key Terms and Frameworks