Papa Murphy's Franchise Owners List: Inside the Ownership Data

DataLane maps roughly 290 Papa Murphy's operators running about 1,014 locations across the U.S.—an average of 3.5 locations per operator. Nearly all are franchised, owner-operated businesses, not corporate stores, which is exactly the buyer you can reach with a direct mobile number.

Unlike the most consolidated franchise systems, Papa Murphy's ownership stays spread out. The 16 operators running 10 or more locations control only about 43% of U.S. locations—but the system isn't top-heavy: the 10 largest operators hold just 36% of locations, the top 25 about 50%, and the top 50 about 64%. Even the single largest operator runs just 110 locations, so reaching this system means reaching a wide base of operators, not a handful of giants.

Below the multi-unit tier sits a deep base of smaller owners: 71% of Papa Murphy's operators—about 205—run just one or two locations, with another 69 running three to nine. That split is a filter: target the large portfolios for enterprise deals, or the single-store owners for volume—and DataLane tags every record with its location count.

Papa Murphy's operators tend to run Papa Murphy's and little else: essentially none of the 290 operators in DataLane's dataset also hold another franchise brand. When you reach a Papa Murphy's operator, Papa Murphy's is effectively their whole business.