01
Footprint

A highly fragmented owner base

DataLane maps roughly 262 Play It Again Sports operators running about 302 stores across the U.S.—an average of 1.2 stores per operator. Nearly all are independent, owner-operated franchises rather than corporate stores, which is exactly the buyer you can reach with a direct mobile number.

02
Scale

No dominant operators

The 10 largest operators hold about 9% of U.S. stores, the top 25 about 19%, and the top 50 about 30%—and the single largest operator runs roughly 5 stores. There's no shortcut through a few big holding groups; the value is reaching each owner directly.

03
Distribution

Almost entirely single-location owners

About 98% of Play It Again Sports operators run just one or two stores. That split is a filter: target the larger portfolios for enterprise deals, or the single-store owners for volume—and DataLane tags every record with its store count.

04
Focus

Dedicated, single-brand owner-operators

Play It Again Sports owners are overwhelmingly single-brand: only about 0% of the 262 operators in DataLane's dataset also hold another tracked franchise brand. So when you reach a Play It Again Sports owner, that business is effectively their whole focus.

Showing 10 sample franchise owners
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How DataLane sources franchise owner data

Collections

We compile from public records, licensing databases, operator networks, and first-party research.

Joining and verification

We dedupe and join all of these datasets into a clean unified set, which we then validate using a combination of AI and human operators.

Refresh cadence

Net-new records are added every month. Existing records update continuously as ownership, domains, or phone numbers change.

What's in the franchise owner database

Contact
Direct phone
Mobile and business lines with area code. Numbers convert better than email.
Direct owner email
Owner-level inboxes for franchise owners confirmed by DataLane operators within 90 days — not catch-all info@ addresses.
Owner first name
First name of the owner or key decision maker.
Firmographic
Business name
Legal entity name, location count, and primary address.
Specialty & category
Segment tags you can filter on before export.
Suite number
Suite numbers to enable direct mail campaigns.
Tech & stack hints
Placeholder signals for scheduling, and POS where available.
Review counts
Gain a sense of business size and scale using Google Review count as a proxy

Live sample — Play It Again Sports franchise owners in the U.S.

Preview real row structure before you sign up. Emails and phones are masked on this page.

Owner Franchise entity City State Phone Email Stores
Adrian AlvaradoRetail Holdings LLCDallasTX(214) ***-****a***@***.com5 stores
Beatrice HollowayRegional Retail Group LLCColumbusOH(614) ***-****b***@***.com3 stores
Caleb EllingtonStore Partners LLCSan DiegoCA(619) ***-****c***@***.com2 stores
Delia BookerRetail Ventures LLCAtlantaGA(404) ***-****d***@***.com1 store
Ezra IversonFranchise Retail LLCNashvilleTN(615) ***-****e***@***.com1 store
Fiona PappasRetail Holdings LLCSacramentoCA(916) ***-****f***@***.com1 store
Gavin CastellanoRegional Retail Group LLCChicagoIL(312) ***-****g***@***.com1 store
Hazel JenningsStore Partners LLCKansas CityMO(816) ***-****h***@***.com1 store
Ivan QuinteroRetail Ventures LLCRaleighNC(919) ***-****i***@***.com1 store
Josephine DunnFranchise Retail LLCPhoenixAZ(602) ***-****j***@***.com1 store

Play It Again Sports ownership, mapped

Every active U.S. Play It Again Sports store, grouped by the company that owns it — see how ownership spreads across operators, from the largest portfolios down to single-store owners.

FAQ

Frequently asked questions
Are most Play It Again Sports owners single-unit or multi-unit?

About 98% of Play It Again Sports operators run just one or two stores, so you can target single-store owners for volume or the multi-unit portfolios for enterprise deals.

Who is the largest Play It Again Sports operator?

The single largest Play It Again Sports operator in DataLane's dataset runs roughly 5 stores, while the average operator runs about 1.2.

Why are Play It Again Sports franchise owners hard to reach?

Owner-operators rarely sit behind a public profile, and legacy lists hand you a main business line — so reps stall on gatekeepers. We surface the owners worth working and get you their decision-makers' direct mobile numbers.

How accurate and complete is the Play It Again Sports owner data?

Across franchise brands we deliver roughly 60–70% coverage — the owner's name and a cell number for that share of your target accounts — and we hold our data to 80%+ accuracy. No data vendor hits 100%; teams typically see about a 6x lift over what they had internally.

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