Outbound funnel

Dials1,260
DM connects101
Conversation60
Meetings set6
Meetings held4
Closed won1.6
60/day × 21 days
8% connect
60% convert
10% convert
65% hold rate
40% close rate

Outbound economics

CW ARR/month
$4,717

Monthly revenue from closed-won new business.

CAC
$11,667

Fully-loaded cost to acquire one new customer.

LTV
$6,604

Lifetime gross profit from a new customer.

Actual LTV/CAC
0.57x

How your current unit economics stack up.

LTV/CAC vs Target
Actual: 0.57x
Target: 2.0x
You are below your target by 1.43x

Focus on improving the key conversion rates in your funnel to increase meetings and revenue.