01
Footprint

A highly fragmented owner base

DataLane maps roughly 175 Mr. Rooter operators running about 255 locations across the U.S.—an average of 1.5 locations per operator. Nearly all are independent, owner-operated franchises rather than corporate locations, which is exactly the buyer you can reach with a direct mobile number.

02
Scale

No dominant operators

Ownership is unusually flat. The 10 largest operators hold just 15% of U.S. locations, the top 25 about 27%, and the top 50 about 47%—and the single largest operator runs roughly 7 locations. There’s no shortcut through a few big holding groups; the value is reaching each owner directly.

03
Distribution

Almost entirely single-location owners

This is a single-owner brand: about 95% of Mr. Rooter operators run just one or two locations. A raw location list is effectively an owner list—so the hard part isn’t finding the locations, it’s getting the owner’s direct contact, and DataLane tags every record with its location count.

04
Focus

Dedicated, single-brand owner-operators

Mr. Rooter owners are overwhelmingly single-brand: just 1 of the 175 operators in DataLane’s dataset also hold another tracked franchise brand. So when you reach a Mr. Rooter owner, that business is effectively their whole focus.

Showing 10 sample franchise owners
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How DataLane sources franchise owner data

Collections

We compile from public records, licensing databases, operator networks, and first-party research.

Joining and verification

We dedupe and join all of these datasets into a clean unified set, which we then validate using a combination of AI and human operators.

Refresh cadence

Net-new records are added every month. Existing records update continuously as ownership, domains, or phone numbers change.

What's in the franchise owner database

Contact
Direct phone
Mobile and business lines with area code. Numbers convert better than email.
Direct owner email
Owner-level inboxes for franchise owners confirmed by DataLane operators within 90 days — not catch-all info@ addresses.
Owner first name
First name of the owner or key decision maker.
Firmographic
Business name
Legal entity name, location count, and primary address.
Specialty & category
Segment tags you can filter on before export.
Suite number
Suite numbers to enable direct mail campaigns.
Tech & stack hints
Placeholder signals for scheduling, and POS where available.
Review counts
Gain a sense of business size and scale using Google Review count as a proxy

Live sample — Mr. Rooter franchise owners in the U.S.

Preview real row structure before you sign up. Emails and phones are masked on this page.

Owner Franchise entity City State Phone Email Locations
Ivan QuinteroHome Services LLCRaleighNC(919) ***-****i***@***.com7 locations
Josephine DunnPlumbing Partners LLCPhoenixAZ(602) ***-****j***@***.com4 locations
Marcus ReyesProperty Services Group LLCTampaFL(813) ***-****m***@***.com2 locations
Nadia WhitfieldService Holdings LLCDenverCO(303) ***-****n***@***.com2 locations
Owen DelgadoHome Services LLCCharlotteNC(704) ***-****o***@***.com1 location
Priya NakamuraPlumbing Partners LLCMinneapolisMN(612) ***-****p***@***.com1 location
Quinn BarrettProperty Services Group LLCHoustonTX(713) ***-****q***@***.com1 location
Rosa VillanuevaService Holdings LLCPortlandOR(503) ***-****r***@***.com1 location
Silas WhitmanHome Services LLCDallasTX(214) ***-****s***@***.com1 location
Tessa OkonkwoPlumbing Partners LLCColumbusOH(614) ***-****t***@***.com1 location

Mr. Rooter ownership, mapped

Every active U.S. Mr. Rooter location, grouped by the company that owns it — see how ownership spreads across operators, from the largest portfolios down to single-location owners.
Mr. Rooter franchise ownership map — every U.S. location grouped by owner

FAQ

Frequently asked questions
How many Mr. Rooter operators are in the database?

About 175 owner accounts across 255 locations. Request the brand and we roll every location up to the franchisee that owns it, then deliver the owner contacts.

Is Mr. Rooter ownership fragmented?

Yes — roughly 65% are single-location owners, and the largest holds only ~7. In home services these owners almost never appear on LinkedIn, so a direct mobile for each owner is the hard-to-find value we deliver.

How do you figure out which locations roll up to which owner?

We build the ownership hierarchy from franchise disclosure filings and multiple corroborating sources, then map each location to the holding group that operates it — the connective layer between a brand and its stores.

How accurate and complete is your franchise owner data?

Across franchise brands we deliver roughly 60–70% coverage, the owner’s name and a cell number for that share of your target accounts, and we hold our data to 80%+ accuracy.

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