AI-powered market intelligence for payroll & accounting teams selling to new and growing local businesses

Unearth, reach, and close local business owners at the right moment.

Our sellers got in touch with more franchise owners in two days with DataLane than they had in the entire month prior. In their first week with the data - they were already generating pipeline.

Chase Morgan
Mid-Market Sales Manager, Paychex

Our Approach

The local economy is a messy, unstructured data problem. Scraping the mess isn't enough.

Data Source

Extract raw data from 100+ public, offline, and proprietary sources - not just LinkedIn. 2B+ datapoints processed daily.

Algorithms

Entity resolution driven by the latest probabilistic models and LLMs to research like humans do - mapping the chaotic mess into clear entities and relationships

Team

Built and maintained by a founding team made of Al leaders from Meta, Uber, and Microsoft.

Payroll & Accounting

How our customers use Datalane

Improve mobile
# coverage for reps

Dedupe and clean your CRM

Map complex ownership structures

Enrich records with data that improves conversion

Identify and size new markets

Send direct mail
campaigns to owners

Interested in testing our data? Let’s start.

Dial

We give your best rep a list of 150-300 numbers to dial.

Evaluate improvement in connect rates, decision makers contacted, and rep hours saved

TAM Check

“How many plumbers are there in Tucson Arizona?”

Evaluate # of net new accounts surfaced.

Waterfall

“How many accounts in your CRM are dupes?”

See whether your CRM is up to date.